New year, new trends! Marketing strategies are evolving rapidly, and adopting these trends can help businesses enhance their client relationships, improve efficiency, and create a stronger presence in the market. Here’s our picks for the most important marketing trends that design professionals and brands should know about. (and implement, too)
2025 Marketing Trends
As the whole world took notice last year, AI became the talk of the town. As that talk is not going to go silent this year either. After the initial hype, businesses are getting into the strategies and implementation of AI, and seeing amazing results of their investments!
AI-Driven Personalization for Client Experiences
AI tools are transforming how design businesses engage with clients. From personalized email campaigns to AI-assisted project visualization, you can use data to tailor communications, proposals, and even design previews specifically to each client’s preferences.
This means: setting up personalized journeys based on your prospects behaviours, needs, and resources is key. This does not have to be difficult, but before you start with the tactics and tools, make sure you have mapped out the customer journeys strategically.
Short-Form Video Showcasing Design Projects
Platforms like Instagram Reels, TikTok, and YouTube Shorts are ideal for showing before-and-after transformations, quick design tips, or behind-the-scenes peeks into your creative process. These snackable videos are engaging and help build trust with potential clients.
According to Hubspot, 89% of consumers confirm they want to see more videos from brands. Consumers want to see short videos, behind-the-scenes stories with personal touches. No need to bring your full pro camera team (who has those?), just pull out your mobile phone and take shots thorough your day.
Integrated Social Commerce for Design Products
More design businesses are selling furniture, decor items, and even digital design consultations directly via social media. Social commerce reduces purchase friction and keeps the client within the platform.
Voice Search Optimization for Design Services
More clients are searching for design professionals via voice assistants like Siri and Alexa. Optimizing your website with natural, conversational phrases (e.g., “find a Scandinavian interior designer near me”) ensures better visibility.
Immersive AR and VR Design Previews
Augmented Reality (AR) and Virtual Reality (VR) allow your clients to visualize design concepts before they’re built. Whether it’s a 3D walk-through of a home renovation or an AR tool for furniture placement, immersive tech enhances decision-making.
Transparency Around Sustainable Design Practices
Clients are becoming more eco-conscious, and they expect transparency about sourcing, sustainability efforts, and ethical materials. Marketing stories that showcase sustainable designs and tell stories behind the choices will resonate strongly.
Influencer Partnerships with Niche Creators
Collaborating with interior design influencers, architecture YouTubers, or home decor bloggers can expand your audience. Authentic partnerships with creators who align with your brand’s aesthetic can boost trust and visibility. Influencer marketing is becoming bigger with many new platforms popping up, which help you connect with the right influencers for your brand.
Should you go with a few mega names or focus on micro influences? I can’t tell, but statistics show that people are losing interest for celebrity endorsements, and rather buy based on recommendation from people they trust (which often is not the case with big influencers). Then again, getting Ronaldo to showcase your designs is not a bad idea (even if Finns generally went crazy about him walking a cross-country ski runs).
Ethical and Sustainable Brand Positioning
Consumers prefer brands that stand for something. Design businesses that emphasize ethical sourcing, environmental responsibility, and thoughtful design solutions will attract value-driven clients.
AI-Assisted Content Creation for Design Blogs and Social Media
AI tools can help streamline tasks like writing blog posts, drafting social media captions, or generating mood board ideas. However, maintaining a unique brand voice and human creativity remains key. Now more than ever, you need to insert personality and your own voice.
Founder / Employee Branding & Social Selling
The other side of the previous trend is the desire for human connection, which becomes bigger when more and more of the communication can be automated and generated with AI tools. This is great news for anyone looking to ramp up founder-led marketing. This means that the founder will become more visible, and not just in the branded channels but also on their personal channels.
At Aveny, we have a program that helps you identify your personal brand, expertise, message, content, and channels for building your expert brand.
Omnichannel Client Experiences
Clients expect consistency across all touchpoints – website, social media, email, and physical spaces. An integrated marketing approach ensures every interaction reflects your brand’s aesthetic and professionalism.
Make sure every touchpoint tells the same story – your signature. Check out our Brand, Business & Web Suites!
