Most design entrepreneurs agree that getting publicity is important, however, many don’t know how to leverage publicity to grow a design firm.
Key Takeaways
- Leveraging, Not Just Getting: Simply being featured in media won’t automatically grow your business. Effective leverage of publicity is crucial.
- Share and Showcase: Share media features with your audience. Showcase media logos, quotes, and articles on your website and social media.
- Credibility Boost: Incorporate press quotes into your marketing materials for increased credibility and trust.
- Maintain Relationships: Stay in touch with journalists for potential future features and collaborations.
- Media Kit and Expertise: Include media mentions in your media kit to showcase influence and establish expertise in your field.
The truth about publicity
The truth is that just by being seen in a magazine or any other media outlet, you will most likely not grow your business. But, if you leverage the publicity the right way, you will have media assets that you can leverage for years to come to grow your company.
Let’s discover some great ways to leverage publicity to grow your design firm.
How to leverage publicity
Here are 7 ways to leverage publicity to grow your design firm:
- Share it.
- Add the media logo to your website
- Use press quotes in your marketing
- Keep in touch with the journalist
- Add the “as seen in” to your social media profile and newsletter
- Create a media page on your website
- Add the media mentions to your media kit
When you have gained some publicity, you need to do your part and share it with your audience. Let the people you work with, your fans, your followers, your colleagues, your customers, and potential customers know that you have been featured in an industry publication or in a TV show.
It’s not bragging, it’s just clever marketing. Someone else (i.e. the media site) already thinks you’re awesome, so let the others know they think it.
Add the media logo to your website
Customers trust brands that have been featured in the media. You should have a spot on your website where you showcase your media mentions.
You can collect the logos of the media outlets, create PDFs of the articles, and publish them on your website. Remember to ask permission to do that!
Use press quotes in your marketing
When drafting campaigns and creating your marketing materials or ads, you can add press quotes to them. Adding strategically selected quotes will increase your credibility.
Keep in touch with the journalist
Once you have been featured, you should keep in touch with the journalist.
There’s a chance that your business is relevant for other media pieces they are creating, and you want to be top of their minds when creating new pieces, either for the same media or others.
You can add the logos and/or links to the media to your social media profiles and newsletter for people to read.
This helps the media outlet to get more readers, which in turn favors you and allows your future customers and prospects to read the article long after it has been published.
Create a media page on your website
A media page is a place on your website where you can showcase your work – whether it’s photos, videos, or audio.
Add the media mentions to that page too, with links to the articles, and also downloadable PDF files for easy access. This is a great way to show off your skills and attract new clients.
Add the media mentions to your media kit
Including media mentions in your media kit is a great way to show potential clients and partners your reach and influence. It can also help you to establish yourself as an expert in your field.
If you’re not sure which articles or mentions to include, start by gathering all of the recent coverage of your company, product, or event. Once you have a good selection, start by selecting the most influential or high-traffic articles.
Then, compile all of the information into a document or PDF and make sure to include contact information for any journalists who wrote about you.
This will make it easy for them to get in touch if they have any additional questions. Not only will this help to promote your brand, but it can also help you build relationships with key journalists in your industry.
The Smart Ways To Leverage Publicity To Grow A Design Firm
Being featured in a media outlet is exciting and something that most design business owners dream about, but the actual value comes from being able to showcase the media mentions long after the actual article.
People trust brands and experts that have been featured in relevant industry media, so showcasing your media mentions on your marketing collateral is a smart way to build a reputation and grow your business.
